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The Grundfos management team stepped out in full pilot attire in a dramatic staging within the historic airport hangar, surrounded by technological innovations of bygone eras, including historic aircraft.

File Name: GR0901C-ALPHA-Event-0510.tif
Image Size: 6" wide x 4.5" high (1800 x 1350 pixels)

Kirk Vigil, Wholesale Business Development Manager for Grundfos Pumps’ Residential Business Unit, calls everyone into the launch meeting for the new ALPHA, which was held inside the Kansas City Aviation History Museum.

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Image Size: 4" wide x 6" high (1200 x 1800 pixels)

“Captain” Jus Munk Hansen, Grundfos Regional Managing Director for North America, inside one of the vintage aircraft on display at the museum.

File Name: GR0901C-ALPHA-Event-0940.tif
Image Size: 4" wide x 6" high (1200 x 1800 pixels)

Lars Østergaard, Grundfos Portfolio Manager, goes “virtually” inside the ALPHA in a new sales tool that demonstrates key features and benefits, such as the easy “plug and pump” installation.

File Name: GR0901C-ALPHA-Event-1107.tif

Among the day’s special effects was having the high-efficiency ALPHA circulator “fly” out over the heads of the audience as Lars Østergaard, Grundfos Portfolio Manager, concludes his presentation.

File Name: GR0901C-ALPHA-Event-1104.tif

Surrounded by technological innovations of bygone eras at the Kansas City Aviation History Museum, Lars Østergaard, Grundfos Portfolio Manager, takes questions from the audience about the high-efficiency ALPHA pump.

File Name: GR0901C-ALPHA-Event-1122.tif

Clint Andrews, DBS Product Manager at Grundfos, presents the five ALPHA elements: Simplicity, for easy “plug and pump” installation; Reliability, for the fact that ALPHA was tested in North America for two full years; Versatility, because ALPHA is easy for replacement installations; Sustainability, because 90% of the ALPHA pump is made from materials that can be recycled; and Authenticity, because the ALPHA was specifically engineered for the needs of the North American market.

File Name: GR0901C-ALPHA-Event-1391.tif

Trade magazine columnist and plumber Dave Yates, president of F.W. Behler, Inc. of York, Pa., is one of the day’s lucky winners of a new ALPHA pump. Yates was also one of the ALPHA beta testers for the North American market.

File Name: GR0901C-ALPHA-Event-1475.tif
Image Size: 4" wide x 6" high (1200 x 1800 pixels)

At dinner, business partners and employees were invited to sign a pledge committing to the Grundfos corporate principles to offer cleaner solutions, improve the quality of life in a growing world, and to create solutions the world has never seen before. Grundfos Pumps Corporation President and General Manager Dennis Wierzbicki (right) looks on as Herb Blanchard from Blumenauer Corp. in Florida signs on.

File Name: GR0901C-ALPHA-Event-1536.tif
Image Size: 4" wide x 6" high (1200 x 1800 pixels)

Intended for residential and light-commercial hydronic applications, the new ALPHA™ circulator from Grundfos features the innovative AUTOAdapt™ function that automatically and continuously adjusts its performance to the changing needs of the hydronic heating system.

File Name: GF0901A-ALPHA-GrA7934p.tif
Image Size: 5" wide x 6" high (1500 x 1800 pixels)