GRUNDFOS NEWS RELEASE FOR IMMEDIATE RELEASE January 31, 2011 CONTACT: Helen Mubarak Grundfos North America 913.302.3702 hmubarak@grundfos.com John O’Reilly O’Reilly/DePalma 815.469.9100, ext. 302 john.oreilly@oreilly-depalma.com Grundfos Pumps unveils the MAGNA™ 32-100 The latest advancement adds another option to the growing line of variable speed wet rotor circulators from Grundfos Pumps. OLATHE, KANSAS — The new MAGNA variable-speed wet rotor circulator from Grundfos is powerful, reliable, intelligent, and energy-efficient. The MAGNA with its permanent magnet motor design reduces power consumption by 50% or more. The unique patented AUTOADAPT™ feature controls pump performance automatically within defined performance range, ensuring lowest possible energy consumption without sacrificing comfort. It’s easy to install, simple to operate, and an excellent choice for replacement applications. With these features and more, MAGNA is the smart choice for optimized pump efficiency. STANDARD FEATURES INCLUDE: • Permanent magnet motor design that will avoid motor slippage problems common to induction-type motors, while delivering a starting torque four times higher than a standard induction motor. • AUTOADAPT™ function automatically modulates circulator performance to match ever-changing system demand, cutting power consumption by a minimum of 50%, as compared with other circulators in its class. • Plug-and-play convenience: Ten-foot-long line cord connects the circulator to a wall outlet, with no wiring required, eliminating the need to open a terminal box to make electrical connections • Integrated frequency converter allows built-in intelligence analyzes current conditions and adjusts performance accordingly to ensure maximum efficiency during operation • Low Noise Level: When in operation the noise level of the MAGNA is less then 35 db or equivalent to a whispered voice. ABOUT GRUNDFOS With an annual production of more than 17 million units, Grundfos is the world’s leading pump manufacturer, serving the residential, commercial-building and process-industry markets, as well as being a major supplier to the ground water, irrigation, water-supply and water-treatment industries. The company specializes in circulator pumps for heating and air conditioning as well as other centrifugal pumps for industrial applications, water supply, sewage and dosing. In addition to pumps, Grundfos also produces standard and submersible motors as well as state-of-the-art electronics for monitoring and controlling pumps. Founded in 1945 in Bjerringbro, Denmark, The Grundfos Group employs nearly 20,000 in 82 countries on five continents worldwide, including 1,400 in the United States. A top priority on the Grundfos corporate agenda is an active commitment to improving the environment, both in terms of providing innovative pumping solutions as well as reducing the company’s own footprint. The company contributes to global sustainability by investing heavily in research and development to pioneer technologies that improve quality of life for people and care for the planet. For more information, visit the website at www.grundfos.us or view the Grundfos Corporate Sustainability Report at http://www.grundfos.com/about-us/reports/sustainability-reports.html. You can also follow us on Twitter and Facebook (http://www.facebook.com/GrundfosPumpsUSA). For editorial assistance, contact: 1) John O’Reilly or Joel Williams, c/o O’Reilly/DePalma, 32 West Nebraska Street, Suite 1C, Frankfort, Illinois 60423; tel.: 815-469-9100, extension 302; fax: 815-469-2555; E-mail: john.oreilly@oreilly-depalma.com or joel.williams@oreilly-depalma.com. 2) Helen Mubarak, Communications Officer, Grundfos. Tel. 913-302-3702; E-mail: hmubarak@grundfos.com For downloadable hi-res photographs, visit: http://grundfos.oreilly-depalma.com/2011/magna-32-100.shtml # # #